The Internet Dictionary - to understand the Internet Today is: 20.11.2008
 

The online dictionary » category: internet & network

What Online marketing is


A form of marketing that combines traditional marketing principles with the unique interactive qualities of the Internet. The purpose is to deliver products and services that satisfy customers. Online marketers devise plans and campaigns to attract customers to a Web site and to encourage them to register their names or purchase products. There is also a growing number of online marketers that focus on being affiliates (sellers or resellers of information).


The meaning of Server


A host computer on a network. It houses information and responds to requests for information (for example, it houses Web sites and executes their links to other Web sites). The term "server" also refers to the software that makes the act of "serving information" possible. Commerce servers, for example, use software to run the main functions of an e-commerce Web site, such as product display, online ordering, and inventory management (you'll also hear this described as shopping cart technology). A server is the control computer on a LAN, meaning it controls the software, access to printers, and other parts of the network (usually accompanied by workstations that "share the load"). A server may be dedicated (where its sole purpose is to be the server) or non-dedicated (where in addition to being the server, it can be used for basic computing purposes).
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