What Online marketing is
A form of marketing that combines traditional marketing principles with the unique interactive qualities of the Internet. The purpose is to deliver products and services that satisfy customers. Online marketers devise plans and campaigns to attract customers to a Web site and to encourage them to register their names or purchase products. There is also a growing number of online marketers that focus on being affiliates (sellers or resellers of information).
The meaning of Link
Text or images on a Web page that a user can click on in order to access or connect to another document. Links are most commonly thought of as the technology that connects two Web pages or Web sites. Once you click on a link, it could trigger a variety of events: It could "jump" to a different page or to another place on the same Web page; it could link to a file that will start downloading to your computer; it could trigger the launch of a helper application that will then process the clicked-on file, it could launch your e-mail program so you can send a message, and so on. What actually occurs when you click on a link is determined by the file's MIME type and the way your computer system is configured (or set up) to handle that MIME type. For example, browsers are configured to display all files that have HTML in their MIME extension. Links are also called hyperlinks, hypertext, and hot links, and they are coded in HTML by Web page authors or Web developers. The basic HTML code for using text to link to a Web site's homepage.
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