What Vertical portal is
A portal that caters to consumers within a particular industry (sometimes called a "vertical industry"). Vertical portals, also called "vortals," use Internet technology to offer the same kind of personalization tools that portals do. Another kind of vortal caters solely to other businesses rather than to an industry's consumers. The B2C portal gave the B2B industry a model to work from, and now, most business-to-business sites bill themselves as portals. We like to define business-to-business sites as vertical portals because they deliver content and services focused on their particular niche. The term "portal" is getting muddied because although many sites call themselves portals they are, in fact, simply Web sites that use cookie and/or personalization technology (see: personalize).
The two essential components of a vertical portal are that it uses this kind of technology and caters to a specific industry. The two essential components of a regular portal are that it uses this kind of technology and provides a variety of news, media, and services.
The meaning of Access
To log on to the Internet, where you can browse information, view Web sites, retrieve data, and send or receive e-mail. The term "access" comes from the notion that you are accessing a computer system, known as a server, that enables you to connect to other computers and "get online." You can do this with a computer and a modem through a dial-up connection (via an ISP), or over a network (such as an office LAN). Access can also be used to describe the act of retrieving information. For example, "In order to access that file, you have to FTP into the server."
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