What Affiliate marketing is

A revenue sharing arrangement between online advertisers or e-commerce merchants and online publishers or Web site owners, whereby payment is based on performance measures, such as the number of sales, clicks, or registrations that the affiliate refers. In other words, two companies agree to link to one another; if someone clicks from site A to buy something at site B, site A gets a commission on the sale. Affiliate software provides the tracking and reporting of commission-based activities (the sales, clicks, or registrations). Amazon.com pioneered affiliate marketing by getting as many other Web sites as possible to join its affiliate network and sell its products, thereby greatly extending its marketing reach.

The meaning of B2E (Business-to-Employee)

An acronym for a portal that serves as a centralized starting point for everyone within a company or organization. B2E uses the Web to centralize a wide range of applications, services, content, and tools, and it allows employees to personalize these offerings in ways that make sense to them. Unlike an intranet, which is usually based on a top-down view of what's happening in the organization, a B2E interface can be customized by the employees, based on the services they use. That way, it can become the primary vehicle by which people do their work. Corporations may develop their own B2Es or may rely on one of the many B2E portal developers.