The Internet Dictionary - to understand the Internet Today is: 21.11.2008
 

The online dictionary » category: marketing & business

What B2B (Business-to-Business) is


An acronym that describes business-to-business relationships or applications. Many Web sites focus on B2B solutions that cater to a vertical market, such as healthcare or automotive. These sites are for businesses (think wholesale), and only other businesses can access them or make purchases. Similarly, a B2B auction is used to liquidate unwanted capital assets, dispose of excess inventory, and buy or sell equipment, parts, other products, and services. One advantage of setting up a B2B Web site is the ability to streamline operations between two businesses that already have a relationship. Internet analysts predict that B2B will be the biggest sector on the Web. NetLingo.com has a B2B component that includes the ability to license online content, such as the NetLingo Pocket Dictionary or the NetLingo Search Portal, to other companies, or to customize this book, NetLingo: The Internet Dictionary, for a company's promotional purposes.


The meaning of Affiliate marketing


A revenue sharing arrangement between online advertisers or e-commerce merchants and online publishers or Web site owners, whereby payment is based on performance measures, such as the number of sales, clicks, or registrations that the affiliate refers. In other words, two companies agree to link to one another; if someone clicks from site A to buy something at site B, site A gets a commission on the sale. Affiliate software provides the tracking and reporting of commission-based activities (the sales, clicks, or registrations). Amazon.com pioneered affiliate marketing by getting as many other Web sites as possible to join its affiliate network and sell its products, thereby greatly extending its marketing reach.
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