What B2A (Business-to-Anyone) is

An acronym created to make fun of all the business acronyms being developed.

The meaning of Online marketing

A form of marketing that combines traditional marketing principles with the unique interactive qualities of the Internet. The purpose is to deliver products and services that satisfy customers. Online marketers devise plans and campaigns to attract customers to a Web site and to encourage them to register their names or purchase products. There is also a growing number of online marketers that focus on being affiliates (sellers or resellers of information).