What B2C (Business-to-Consumer) is

An acronym that describes the thousands of e-commerce Web sites which sell products directly to the public (the consumer market). B2C is different from the B2B sector, and this distinction is important when comparing Web sites. Each approach has its own business model, strategy, execution, and fulfillment. NetLingo.com has a B2C component that includes selling books (including NetLingo: The Internet Dictionary) and smiley merchandise.

The meaning of Affiliate marketing

A revenue sharing arrangement between online advertisers or e-commerce merchants and online publishers or Web site owners, whereby payment is based on performance measures, such as the number of sales, clicks, or registrations that the affiliate refers. In other words, two companies agree to link to one another; if someone clicks from site A to buy something at site B, site A gets a commission on the sale. Affiliate software provides the tracking and reporting of commission-based activities (the sales, clicks, or registrations). Amazon.com pioneered affiliate marketing by getting as many other Web sites as possible to join its affiliate network and sell its products, thereby greatly extending its marketing reach.