What B2C (Business-to-Consumer) is

An acronym that describes the thousands of e-commerce Web sites which sell products directly to the public (the consumer market). B2C is different from the B2B sector, and this distinction is important when comparing Web sites. Each approach has its own business model, strategy, execution, and fulfillment. NetLingo.com has a B2C component that includes selling books (including NetLingo: The Internet Dictionary) and smiley merchandise.

The meaning of Online marketing

A form of marketing that combines traditional marketing principles with the unique interactive qualities of the Internet. The purpose is to deliver products and services that satisfy customers. Online marketers devise plans and campaigns to attract customers to a Web site and to encourage them to register their names or purchase products. There is also a growing number of online marketers that focus on being affiliates (sellers or resellers of information).