What B2E (Business-to-Employee) is

An acronym for a portal that serves as a centralized starting point for everyone within a company or organization. B2E uses the Web to centralize a wide range of applications, services, content, and tools, and it allows employees to personalize these offerings in ways that make sense to them. Unlike an intranet, which is usually based on a top-down view of what's happening in the organization, a B2E interface can be customized by the employees, based on the services they use. That way, it can become the primary vehicle by which people do their work. Corporations may develop their own B2Es or may rely on one of the many B2E portal developers.

The meaning of Online marketing

A form of marketing that combines traditional marketing principles with the unique interactive qualities of the Internet. The purpose is to deliver products and services that satisfy customers. Online marketers devise plans and campaigns to attract customers to a Web site and to encourage them to register their names or purchase products. There is also a growing number of online marketers that focus on being affiliates (sellers or resellers of information).