The Internet Dictionary - to understand the Internet Today is: 03.12.2008
 

The online dictionary » category: marketing & business

What Legacy business is


Slang for a traditional brick-and-mortar firm. Accurate or not, anything characterized as "legacy" is perceived to be old or outdated (as opposed to a new economy company, for example).


The meaning of Online marketing


A form of marketing that combines traditional marketing principles with the unique interactive qualities of the Internet. The purpose is to deliver products and services that satisfy customers. Online marketers devise plans and campaigns to attract customers to a Web site and to encourage them to register their names or purchase products. There is also a growing number of online marketers that focus on being affiliates (sellers or resellers of information).
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