What HTML is
Hypertext Markup Language. The lingua franca for publishing hypertext on the World Wide Web. HTML is a nonproprietary format based on SGML. It can be created and processed in a wide range of software programs, from simple plain text editors to WYSIWYG programs to sophisticated authoring tools.
HTML is a mark-up language (versus a programming language) that uses tags to structure text into headings, paragraphs, lists, and links (like those seen on the NetLingo.com HTML Code Cheat Sheet). It tells a Web browser how to display text and images. You can see a Web page's HTML code if you select "view source" from the View menu in your Web browser.
A question that often comes up is how to make HTML code be visible on a page and not execute? You do this by using the ASCII code equivalents of the "less than" and "greater than" symbols (this way it is interpreted as just text and not real HTML code).
The meaning of Affiliate marketing
A revenue sharing arrangement between online advertisers or e-commerce merchants and online publishers or Web site owners, whereby payment is based on performance measures, such as the number of sales, clicks, or registrations that the affiliate refers. In other words, two companies agree to link to one another; if someone clicks from site A to buy something at site B, site A gets a commission on the sale. Affiliate software provides the tracking and reporting of commission-based activities (the sales, clicks, or registrations). Amazon.com pioneered affiliate marketing by getting as many other Web sites as possible to join its affiliate network and sell its products, thereby greatly extending its marketing reach.
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