What Vertical portal is
A portal that caters to consumers within a particular industry (sometimes called a "vertical industry"). Vertical portals, also called "vortals," use Internet technology to offer the same kind of personalization tools that portals do. Another kind of vortal caters solely to other businesses rather than to an industry's consumers. The B2C portal gave the B2B industry a model to work from, and now, most business-to-business sites bill themselves as portals. We like to define business-to-business sites as vertical portals because they deliver content and services focused on their particular niche. The term "portal" is getting muddied because although many sites call themselves portals they are, in fact, simply Web sites that use cookie and/or personalization technology (see: personalize).
The two essential components of a vertical portal are that it uses this kind of technology and caters to a specific industry. The two essential components of a regular portal are that it uses this kind of technology and provides a variety of news, media, and services.
The meaning of Web designer
The aesthetic and navigational architect of a Web site, the designer is the person responsible for how the site looks and feels. He or she is the one who takes the heat if the graphics are fuzzy, the links are too light, or something is hard to find on a Web page. Usually this person is trained in the creative side of image development; however, an extensive knowledge of Web-based programming and information architecture is considered fundamental to being a successful Web designer. (That and good client-relationship skills are a must.)
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