What Vertical portal is
A portal that caters to consumers within a particular industry (sometimes called a "vertical industry"). Vertical portals, also called "vortals," use Internet technology to offer the same kind of personalization tools that portals do. Another kind of vortal caters solely to other businesses rather than to an industry's consumers. The B2C portal gave the B2B industry a model to work from, and now, most business-to-business sites bill themselves as portals. We like to define business-to-business sites as vertical portals because they deliver content and services focused on their particular niche. The term "portal" is getting muddied because although many sites call themselves portals they are, in fact, simply Web sites that use cookie and/or personalization technology (see: personalize).
The two essential components of a vertical portal are that it uses this kind of technology and caters to a specific industry. The two essential components of a regular portal are that it uses this kind of technology and provides a variety of news, media, and services.
The meaning of Homepage
The first page or front page of a Web site. It serves as the starting point for navigation (not be confused with a buffer page, doorway page, or splash page). Why is it sometimes seen as one word and other times as two words? When referring to the Web site of an individual or a company, or to a Web site you want someone to visit, the one-word version is used. For example, "Have you seen my homepage?" or "We've got to get a homepage up, even if it just says 'under construction'." The two-word version is more applicable when talking about the front page of a larger Web site (consisting of many pages) or when referring to the front page from a site map or page of navigational directions. For example, "Welcome, this is our Home Page" or "From the Help Page, go back to the Home Page." You may also see it simply written as "Home." One thing you should be sure to take advantage of is the server space your ISP offers to you account holders, where you can put up your own homepage! You will need an HTML editor, a graphics program, and an FTP program to get started.
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