What Link is
Text or images on a Web page that a user can click on in order to access or connect to another document. Links are most commonly thought of as the technology that connects two Web pages or Web sites. Once you click on a link, it could trigger a variety of events: It could "jump" to a different page or to another place on the same Web page; it could link to a file that will start downloading to your computer; it could trigger the launch of a helper application that will then process the clicked-on file, it could launch your e-mail program so you can send a message, and so on. What actually occurs when you click on a link is determined by the file's MIME type and the way your computer system is configured (or set up) to handle that MIME type. For example, browsers are configured to display all files that have HTML in their MIME extension. Links are also called hyperlinks, hypertext, and hot links, and they are coded in HTML by Web page authors or Web developers. The basic HTML code for using text to link to a Web site's homepage.
The meaning of Vertical portal
A portal that caters to consumers within a particular industry (sometimes called a "vertical industry"). Vertical portals, also called "vortals," use Internet technology to offer the same kind of personalization tools that portals do. Another kind of vortal caters solely to other businesses rather than to an industry's consumers. The B2C portal gave the B2B industry a model to work from, and now, most business-to-business sites bill themselves as portals. We like to define business-to-business sites as vertical portals because they deliver content and services focused on their particular niche. The term "portal" is getting muddied because although many sites call themselves portals they are, in fact, simply Web sites that use cookie and/or personalization technology (see: personalize).
The two essential components of a vertical portal are that it uses this kind of technology and caters to a specific industry. The two essential components of a regular portal are that it uses this kind of technology and provides a variety of news, media, and services.
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