What Supply chain management is
A subset of value chain management, it is an old system that's been updated with new technology. It specifically refers to the relationship between a supplier and a retailer. For example, a major retailer can monitor surplus on its shelves right down to an individual product, and this enables the retail store to keep its supplier aware of how its product is selling. In return, the retailer may demand favorable promotions from the supplier.
The meaning of Online marketing
A form of marketing that combines traditional marketing principles with the unique interactive qualities of the Internet. The purpose is to deliver products and services that satisfy customers. Online marketers devise plans and campaigns to attract customers to a Web site and to encourage them to register their names or purchase products. There is also a growing number of online marketers that focus on being affiliates (sellers or resellers of information).
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